We always think we are ... free people... able to process independent thoughts...
But... how true is that? We already know we aren't rational. People buy stuff based on emotions, feelings. Not logic and value.
Of course these manipulative tactics don't work on everyone. But sales is a numbers game. 100 people walk into a store, maybe 5% buys something... so marketing folks just need to get the numbers up... maybe get 200 people into the store? Or try to make 10% people buy something...
Or make the 5% spend more...
Here's a clip talking about such things.
But... how true is that? We already know we aren't rational. People buy stuff based on emotions, feelings. Not logic and value.
Of course these manipulative tactics don't work on everyone. But sales is a numbers game. 100 people walk into a store, maybe 5% buys something... so marketing folks just need to get the numbers up... maybe get 200 people into the store? Or try to make 10% people buy something...
Or make the 5% spend more...
Here's a clip talking about such things.
I'm not going to talk much about the clip. I'm sure just by watching it, you know what they are talking about...
You see... humans are strange creatures. We place value on perception.
Now, I believe better quality might result in a more expensive product cos it may take more resources to make. And maybe sometimes a good product is better. No harm with spending a bit more and buying a better product... IF it really is better.
Sometimes, we are presented with a choice of a good product and a good+ product. Meaning the good+ is slightly better than good... you know like when we talk about grades... B and B+.
But a lot of times good+ is retailed at maybe 50% more expensive than good. Is this really worth it?
And sometimes, a product is just expensive for the sake of it... Humans equate expensive with better quality... better quality is usually expensive. But not everything that is more expensive is better quality. Problem is... do people really know the difference?
After buying the item, can they feel the difference in quality? Or are they telling themselves that?
I really hate marketing. Cos it takes advantage of people. It unnecessarily increases consumption. Makes people spend more for things that people need, like food and the idea of "premium" food... and spend more by buying things that they don't need.
But it's a fine line. Cos without marketing, we also won't know other products and services which MAY REALLY help make our lives happier and easier.
When marketers are tapping into our subconsciousness to make us do things that THEY want us to do. Isn't that a form of mind control? Sure. It might not work on everyone. But I'm sure everyone has fallen to the tricks of marketers at least once or more in their lives.
<<PREVIOUS POST // NEXT POST>>
Did you like this post? If so, could you "blanjah" me 1/4 cup of my morning coffee pls.
You may also consider subscribing to receive the articles in your email, link in the column on the right.
You see... humans are strange creatures. We place value on perception.
Now, I believe better quality might result in a more expensive product cos it may take more resources to make. And maybe sometimes a good product is better. No harm with spending a bit more and buying a better product... IF it really is better.
Sometimes, we are presented with a choice of a good product and a good+ product. Meaning the good+ is slightly better than good... you know like when we talk about grades... B and B+.
But a lot of times good+ is retailed at maybe 50% more expensive than good. Is this really worth it?
And sometimes, a product is just expensive for the sake of it... Humans equate expensive with better quality... better quality is usually expensive. But not everything that is more expensive is better quality. Problem is... do people really know the difference?
After buying the item, can they feel the difference in quality? Or are they telling themselves that?
I really hate marketing. Cos it takes advantage of people. It unnecessarily increases consumption. Makes people spend more for things that people need, like food and the idea of "premium" food... and spend more by buying things that they don't need.
But it's a fine line. Cos without marketing, we also won't know other products and services which MAY REALLY help make our lives happier and easier.
When marketers are tapping into our subconsciousness to make us do things that THEY want us to do. Isn't that a form of mind control? Sure. It might not work on everyone. But I'm sure everyone has fallen to the tricks of marketers at least once or more in their lives.
<<PREVIOUS POST // NEXT POST>>
Did you like this post? If so, could you "blanjah" me 1/4 cup of my morning coffee pls.
You may also consider subscribing to receive the articles in your email, link in the column on the right.
RSS Feed
