In accounting, we learn about Goodwill...
Sometimes called branding, or name, or in Hokkien called "mia sia".
You see... I haven't flown by SQ for a very long time. Cos... there's always budget and who flies full board these days anyway.
I know quite a number of people who still fly full board cos they don't realize how much more they are spending, or they think budget is less safe... but I suppose that's normal...
So I had this TERRIBLE SHOCK when I just took SQ to and from Perth...
It's terrible. The entertainment system is slow, outdated and the shows are jerky, like those pirated CDs people used to buy. The food is "meh", it's ok but... not significantly better. The seats look old and heavily worn out...
It's still plane. I'm not complaining... It's just an observation...
Then I compare against a number of other planes I've taken.
KLM, AirFrance, Delta... They aren't worse... not at all. They may not be better. But they aren't worse.
I don't really remember Delta, cos it was sometime back, but I don't recall it being worse.
AirFrance and KLM, I remember cos I took them recently. And they are really good. Service is good, food is good, entertainment system is at least touch screen. (SQ had a wired remote control...)
I'll probably never choose to fly by SQ ever again if I had the choice.
Anyway... I was surprised by SQ and it wasn't in a good way.
But I see this often in Singapore... The newer management taking for granted the goodwill earned by the previous generation of management.
SPH is not better. I called them previously to ask about how to advertise and the charges. They aren't really helpful... I suppose they are used to being the main source of print advertising...
BUT considering now, advertising is moving online... and SPH business model isn't evolving fast enough to catch up with that.
I'm not so sure about SMRT... seems like things are getting better? I haven't heard of much train disruption recently...
Or some people also talk about the G... I hear comments that people think that the G keep talking about their past glories... In the 1960/1970s... and yet many Singaporeans wonder what is the road map for the future? Are they still able to bring us into the future? Or WERE they able to bring us from the past into the now.
Is Apple still the company of innovation? Or is it spending the Goodwill that Steve Jobs built when he was alive?
I owned an iPhone previously... but now I'll never ever buy one or use one.
There's probably plenty of other companies/organizations, but I might not know about them or I don't use their services.
And the thing is... what happens when they run out of goodwill? When it's all been spent?
When people eventually find out SQ isn't the best anymore, they are more expensive but other airlines are better. How many of the newer generation still fly by SQ?
I'm trying out to see if readers like a short and sweet post and not so lengthy. And I just cover the main points. But sometimes, I wonder I'm able to get my idea across, cos if I don't explain over and over, some readers may misunderstand my message.
I'll still do my using long and "lor sor" posts. Just trying out something new for now, cos it will help out during my trips abroad.
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